Clever Ain't Wise is a new designer fashion boutique stocking Australian and international designers for both men and women. The store stocks a wide range of styles, from edgy streetwear to fun eveningwear.
DALI lighting is used throughout the store. Black and white tracklighting is featured alongside accented strip lighting, all of which creates a very striking look for this retail space. 4000K cool white was chosen to show the clothes and accessories in clean, fresh lighting.
Retail lighting is not just a medium used to facilitate orientation in shops and ensure good product visibility, it must also produce an emotional response. The lighting design created by the team at Haron Robson works harmoniously with the interior's look and feel, creating a space that is contemporary and fashion-forward, but also welcoming.