Located in retail precinct QV Melbourne, this new breed of store focuses strongly on customer experience, mixing sneaker culture, music, art and sport in a large-scale retail space. For instance, a basketball net sits pride of place near the store entrance and vibrant street-style art has been highlighted with tracklighting.
This expansive two storey store also features gaming consoles, selfie mirrors, an in-store DJ and even a sneaker throne built from sneaker boxes. Fans camped out to experience the store's opening day firsthand.
"This isn't your average Foot Locker: the new Power Store is a 773-square-metre space that boasts a dedicated women's section for female sneaker enthusiasts, activation spaces including DJ decks with live entertainment in-store, dedicated selfie mirrors and gaming consoles." - Urban List